Urban Moonshine's product line is certified organic across the board and they work closely with a Vermont-based farming cooperative to source a large portion of their ingredients. Their environmental mission is two-fold. One, they focus on building a healthy supply chain by only buying certified organic ingredients; this leads to more acreage of farmland cultivating organic herbs and decreases the amount of pesticides and herbicides in the environment. Two, by providing individuals with effective alternatives to overused prescription drugs, they help to lower the environmental burden associated with pharmaceutical waste and disposal: cleaner water means less endocrine disruption for humans and wildlife. Urban Moonshine’s product line is not only affordable, but it also breaks down the barriers to herbal medicine with understandable marketing and expert-crafted formulas. They are bridging the gap between the traditional stereotype of the ‘back-woods herbalist’ and bringing plant-based wellness to the modern, educated consumer who is seeking better options for their health concerns that western medicine isn’t built to address.